LOKITÄ proudly revealed its exciting partnership with local artisans on Saturday, 2 December 2023 at its soft launch, weaving a narrative that intertwines style with community empowerment. Initially known as ‘Centric Styles,’ the brand’s evolution sparked the quest for a name that echoed the founder’s essence and evolving identity. ‘LOKITÄ ‘ emerged as the natural choice, reflecting a passion for fashion, unwavering commitment to quality, and a unique aesthetic that embodies
the brand’s identity.
“Our collaboration with local artisans is not an afterthought; it is one of the very essences of our brand. This deep-rooted connection stems from a personal experience with the CEO of an international fashion PR agency, who challenged the prevailing negative stereotype surrounding African artisans. This encounter ignited a spark within me, a determination to dispel these misconceptions and showcase the immense talent and skill within Africa’s artisan communities” the founder of LOKITÄ conveyed in an interview with Melange Africa.
The heartbeat of Lokita’s fashion creations lies in the hands of skilled local artisans. Beyond mere product creation, Lokita’s collaboration with artisans is the brand’s essence. The brand recognizes the immense talent and skill within Africa’s artisan communities and is determined to showcase and nurture it.
“Local artisans are not mere participants in our production process; they are our creative collaborators, infusing their unique perspectives and techniques into every piece we create,” the founder of Lokita added. Lokita’s commitment extends beyond fair wages and safe working conditions. The brand invests in comprehensive training and mentorship programs tailored to artisans’ needs, empowering them to adapt to industry trends and achieve their potential.
The collection epitomizes craftsmanship and sophistication, featuring an array of contemporary designs meticulously crafted from high-quality fabrics with an eye for detail. The brand’s minimalist pieces exude understated elegance through clean lines and neutral tones, while its vibrant ensembles showcase intricate patterns and rich textures, celebrating cultural richness and individual expression. Versatile and adaptable, Lokita’s designs effortlessly transition from formal events to casual gatherings, prioritizing comfort without compromising on style, ensuring every woman finds a garment that resonates with her unique taste and body type.
The exclusive event welcomed fashion enthusiasts and celebrities. Among the attendees were media personality Berla Mundi and musician/rapper Edem, adding star power to the occasion. The event saw guided tours of the store by the store’s shopping assistants, allowing attendees to explore Lokita’s offerings intimately.
Erica Ayisi, a guest at the event, shared her thoughts with Melange Africa, saying, “ My experience has been really delightful. I love that her shop is really brightly lit to really focus on the clothing, the textiles, and the designs and creativity— You can really just focus on that. I think the layout is wonderful for walking around— and really see the clothing she has to offer, and the mannequins give it the extra touch to see how different outfits can come together.”
Lokita’s soft launch transcended the ordinary, offering guests an immersive journey into the heart of fashion and artistry. From exploring the meticulously crafted collections to networking amidst elegance, every moment was a celebration of style and cultural richness. As guests mingled over treats and snacks, connections were forged, conversations sparked, and Lokita’s transformative vision came to life. The event wasn’t just about garments; it was an invitation to be part of
Lokita’s narrative—a story of empowerment, inclusivity, and timeless elegance. With parting gifts in hand, guests left not just with a glimpse of Lokita’s offerings but with an indelible memory of an experience that celebrated individuality and embraced the essence of fashion as an expression of self.
In addition to being a creative writer and content creator, Sefakor Humade is a true creative at heart. Believing in the transformative power of kindness, She envisions a world where everyone’s genuine compassion can make it a better place.