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Melange Africa -Africa’s premier lifestyle website
  • Fashion
    • Accessories
    • Clothing
    • Footwear
    • Photography
  • Beauty
    • Makeup
    • Skincare
    • Haircare
  • Lifestyle
    • Hospitality
    • Food
    • Drinks
    • Movies
    • Music
  • Events & News
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Faith Senam

    Events & News

    GTP Becomes a Premium Fashion Brand with a New Tag Line “Life. Styled”

    by Editor August 9, 2022

    Ghana’s first indigenous textile brand, GTP, has relaunched to become a premium fashion brand. 

    The announcement took place at the GTP Factory premises, where over twenty-five (25) looks were outdoored at a fashion show to mark the brand’s new beginning. 

    Fatoumata Doro, Managing Director, GTP, shared how the repositioning exercise will guarantee customer satisfaction. She said, “As a group, we are very excited about the business outlook after the repositioning as it will give us the opportunity to do more for our loyal customers. We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready-to-wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.”

    “Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added

    The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors, and waste management programmes. 

    Martha Ankomah, brand Ambassador for GTP, was also present and shared her commendations for the new change she’s experienced with the brand and called on all to support the brand into becoming the global brand it ought to be.

    As announced, it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer. The announcement was made at the official unveiling of the new GTP Brand and its tagline “Life. Styled” at a ceremony in Accra. 

    Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life,” we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class, and exclusivity, which are attributes that premium people are passionate about.”

    GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched unto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.

    Among others present were the Staff of Tex Styles Ghana Ltd, Beauty Queens, Trade Partners, Industry Personalities, Fashion influencers, and the media.  

    Check out photos from the event below: 

    August 9, 2022
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  • Events & NewsFashion

    Vlisco Ghana Unveils Lucy Quist as Its 2022 Ambassador

    by Editor July 17, 2022
    July 17, 2022

    In a royal and regal fashion event held at the Tang Palace Garden on Friday 15th July, 2022, Vlisco Ghana…

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  • ClothingFashionWeddings

    16 of Ghana’s Finest Designers Re-defining Traditional Wedding Gowns

    by melange June 2, 2022
    June 2, 2022

    Our weekends are never complete without stunning gowns from these designers redefining traditional wedding gowns. “Traditional dress may be defined…

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  • Events & NewsFashion

    Ghana Menswear Week, CEO, Nana Mensah shares all you need to know about the upcoming event on September 10 & 11.

    by melange September 2, 2021
    September 2, 2021

    You may think its only women who are interested in fashion and style. Men love fashion too and would do…

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  • Events & News

    Melange Africa Officially Launched

    by melange June 23, 2021
    June 23, 2021

    Melange Africa, a media platform that aims to promote original and authentic African-centered content in the areas of fashion, lifestyle,…

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  • GTP Becomes a Premium Fashion Brand with a New Tag Line “Life. Styled”
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