Ghana’s favorite fabric brand Woodin has partnered with the 2023 TECNO Ghana Menswear Week show, the only men’s fashion showcase in the country as the official fabric sponsor for its 7th edition.
Through this collaboration, finalists for the show’s ‘Style Man Project fashion competition will create their collections exclusively from Woodin fabrics to be showcased on the runway.
Another highlight of the partnership is an exclusive Woodin runway presentation featuring three (3) of the best menswear brands in Ghana.
Designers like Nipo Skin, Remag Style, Kojo Boadi Ghana will put together statement pieces with the wide range of Woodin fabrics highlighting the evolution of menswear in Ghana using authentic African prints like Woodin on day two (2) of the fashion runway shows on August 27.
Nana Mensah, the founder of the event commended Woodin’s continued support for young Ghanaian designers and models through their unique and exquisite quarterly Ready To Wear (RTW) campaigns which are very much loved by young fashion lovers.
This year’s menswear week fashion extravaganza features over twenty (20) designers from the continent made up of Ghana, Nigeria, Ivory Coast, Benin, South Africa and will come off from August 26-27 at Accra World Trade Center with a street fashion theme on day one while day two will spotlight the bespoke designers.
Woodin is a fashion brand inspired by African art and culture and proudly produced in Ghana. They connect global trends to modern African life by transforming ethnic symbols into modern African designs. Their target consumers are males and females in the middle-class income group. They make up the Woodin Nation; dynamic and young at heart. As the first truly contemporary African fashion brand offering fabrics, ready-to-wear and accessories, our designs are original, contemporary, and ethnic and reflect the spirit of Africa.
Ghana Menswear Week is a yearly fashion showcase launched in 2016 by Fame Model Management. The aim of GHMW is to create a platform for the showcase of new collections by creative men’s wear designers and brands and to bring together men’s wear designers, buyers, men’s services providers, bloggers and consumers under one roof.