Ghana Menswear Week (GHMW), the only men’s fashion showcase in the country, is set to hold its 6th edition from August 27 to 28 in Accra, Ghana, in partnership with Ghana’s leading mobile phone brand TECNO Mobile Ghana.
This is the second time TECNO Mobile is sponsoring the fashion showcase after a similar partnership for its virtual edition, which was telecast on Gh One TV and partner online platforms on September 11, 2021.
The 2022 event #RenaissanceMan is expected to host about twenty (20) designers from Ghana and across the globe who will be showcasing their latest collections for the menswear market while collaborating and networking with other industry players.
After two years of hosting the show without a live audience, organizers are super excited about this year’s edition and describes TECNO Ghana’s support as very strategic and welcoming in staging a very memorable and exciting fashion fiesta.
A representative from TECNO Mobile explains ‘as a leading mobile phone brand in Ghana, and across the world, TECNO is excited to explore a meaningful partnership with fashion industry players as part of its marketing strategy since fashion designers in a technologically inclined world will need quality and state of the art phones like TECNO to share their works with their clients and fashion enthusiasts’, hence the partnership.
Ghana Menswear week is a yearly fashion showcase launched in 2016 by Fame Model Management which seeks to create a platform for the showcase of new collections by creative men’s wear designers and brands. The annual event brings together men’s wear designers, buyers, men’s services providers, bloggers, and consumers under one roof.