Ghana’s Duaba Serwa and Nigeria’s Fruché have been announced as part of ten diverse apparel and accessory brands to be showcased at a Paris Fashion Week (PFW) showroom hosted by the Folklore Connect.
The Folklore Connect, a premium B2B wholesale platform to discover, connect with, and shop diverse brands from around the world, will make its PFW debut after a successful showroom event at the just-ended New York Fashion Week.
The Paris showroom hosted by the Folklore Connect, which will run from 26th-27th September, will feature 10 Black and African designers from Ghana, Nigeria, Columbia, Côte d’Ivoire, New York, and London.
The showroom will be held near the Palais Royale, the former French royal palace located in the area of the 1st arrondissement. It will be open to buyers, fashion stylists, and the media.
The fashion brands set to be featured for this showroom include:
Duaba Serwa
Duaba Serwa is a Ghanaian Fashion brand known for its signature origami folds, triangular pleating, and smocking to create stunning pieces that combine complicated details, tactile textures, and structural construction. Duaba Serwa uses luxurious fabrics and a vibrant color palette.
Wanda Lephoto
Wanda Lephoto is a South Africa-based Ready To Wear Menswear brand that redefines luxury clothing using the plurality of culture, tradition, identity, and history through storytelling as a way to create new worlds of beauty in fashion. Wanda Lephoto offers fashion-forward pieces such as suits, outerwear, casual tees, and collared shirts that tell modern African stories.
Cynthia Abila
Cynthia Abila is a Nigerian-based womenswear fashion brand that expresses African heritage and culture with modern clothing. From tailored separates and occasion dresses to smart jumpsuits, each Cynthia Abila piece is designed with the modern woman in mind.
BruceGlen
BruceGlen is a Los Angeles-based fashion brand founded by the identical brothers Bruce and Glen Proctor, who honed their skills at brands such as House of Dereon before launching their own in 2019. The design duo has since established its signature aesthetic with the use of bright-colored, metal hardware and mixed patterns.
Kente Gentlemen
Kente Gentlemen is an Abidjan-based contemporary fashion brand with a focus on durability and ethical production. The brand works with local artisans and tailors to create collections at its in-house atelier. Kente Gentlemen offers a wide range of hand-dyed cotton shirts sleek overcoats and its signature striped Baba and Soke suit.
Florian London
Florian London is a London-based accessories brand known for creating timeless and elegant statement handbags. Each piece is crafted by hand with unusual shapes for pieces and lustrous colors that combine style, functionality, and construction in mind. Florian London accessories are also made in limited runs for distinct, statement pieces that are designed to last from season to season.
Israella Kobla
Israella Kobla is a Toronto-based contemporary womenswear brand redefining minimalism through structure and bold femininity. The fashion brand’s pieces highlights an appreciation of architecture and timeless design; combining thoughtful craftsmanship with an artistic vision that strives to re-imagine minimalism as we know it. Israella Kobla is known for creating tiered silhouettes, geometric cut-out details, and clean lines.
Fruché
Fruché is a Nigerian fashion ready-to-wear brand known for marrying sensuality with luxury and mixing traditional Nigerian culture, heritage, artisanal techniques, and contemporary design. Fruché aims to showcase the rich, historical heritage of Nigerian fashion while challenging cultural notions, characterized by draped fabrics, asymmetrical hems, and vibrant geometric patterns.
Rendoll
Rendoll is a Nigerian contemporary fashion label for women of all shapes and sizes. The brand’s visual code is defined by kaleidoscopic marble prints and plissé fabrics. Existing at the intersection of luxury and affordability, Rendoll is built on the foundation of considered design that emphasizes body positivity and comfort without compromising on style.
The Lulo Project
The Lulo Project is a USA resort fashion brand created based on four core principles: comfort, diversity, sustainability, and inclusiveness. The brand, committed to small production runs and having more than half of its fabrics made from natural or sustainable sources such as silk, linen, and cotton. prides itself on participating in the slow fashion movement.
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Thelma Quainoo is my name, and my pen name is Miss Anowaa. My zodiac sign is Aries, and that alone will tell you I am a bubbly soul. A writer and an aspiring public relations practitioner. Find me on IG as @miss_anowaa. #beyouloveyou