Ghanaian actress and entrepreneur, Salma Mumin recently launched her new collection dubbed “The Evolution”. The actress took over the fashion in 2019 when she officially launched her clothing brand, Lure by Salma.
According to the official website of the brand, Lure literally means “catch”, the brands primary aim is to attract. “At Lure, we believe in the reflection of self-confidence and drive through clothing which we carefully construct to meet this intent, hence, the “Lure effect”. Lure provides the very best clothing trend made out of garments that embraces and accentuate the curvature of female silhouette.”
The recent collection features a range of 8 unique looks including The Asibi Dress, Easy on the Eye Long Dress, Invasion Skirt, Leak Jumpsuit, Refined 2 Piece, Shield 2 piece, Subtle 2 piece and finally the subtle pants.
The launch event took place at their show in East Legon and was attended by her celebrity friends including Elikem Kumordzi, Abena Korkor, MzVee, Samira Yakubu, Pascal Amanfo, Juliet Ibrahim, Prince David Osei, Fella Makafui, Nikki Samonas and many others.
To shop for these looks check out their website www.luregh.com
Written by Gloria Yamoah