Makeup Ghana, organizers of the Ghana Beauty Awards, in collaboration with senior faculty at the College of Humanities, University of Ghana has successfully convened a Stakeholder Technical Workshop to kick-start the development of the inaugural Ghana Beauty & Wellness Report, a landmark national publication designed to provide the first comprehensive, evidence-based assessment of Ghana’s Beauty and Wellness industry.
Held on Thursday, 3rd September 2026, at the West African Genetic Medicine Centre (WAGMC), University of Ghana, Legon, the workshop brought together key stakeholders from government institutions, regulatory bodies, academia, financial institutions, development organizations, industry associations, training institutions and the private sector.
The engagement forms part of the broader activities marking the 10th Ghana Beauty Awards, being celebrated under the theme “10 Years of Impact: The Legacy Era.”
A FIRST-OF-ITS-KIND INDUSTRY REPORT
The Ghana Beauty & Wellness Report is being developed to address a longstanding gap in reliable industry data and documentation.
The Report will provide an evidence-based assessment of the sector, examining its economic contribution, business landscape, workforce and employment, skills development, consumer trends, manufacturing, standards and regulation, access to finance, investment opportunities, challenges and prospects for sustainable growth.
Speaking at the workshop, Lady Rebecca Donkor, Founder & CEO of Makeup Ghana, emphasized the importance of moving the beauty and wellness industry from anecdotal narratives to credible data that can inform decision-making.
She indicated that, “For years, we have spoken about the size and potential of Ghana’s beauty and wellness industry. This Report is about giving those conversations an evidence base. We want to understand the industry, measure its contribution, identify the gaps, and provide credible information that can support policy, investment, enterprise development and the growth of the people who work within this sector.”
ACADEMIC AND STRATEGIC LEADERSHIP
Providing academic and strategic leadership for the initiative is Professor Sheena Lovia Boateng, Associate Professor of Marketing and Entrepreneurship at the College of Humanities, University of Ghana, who serves as Chair of the Steering Committee and Lead Researcher responsible for guiding the development of the Report.
The involvement of academia, regulators, government institutions, development partners and industry stakeholders is intended to ensure that the Report is built on credible methodology, relevant indicators, reliable data and diverse industry perspectives.
The Steering Committee brings together distinguished professionals and industry leaders with diverse expertise across finance, beauty and wellness, entrepreneurship, law, and technology reflecting the multidisciplinary nature of Ghana’s Beauty and Wellness industry.
The members of the Steering Committee include:
- Ms. Nana Efua Tweneboah-Boateng – Bank of Ghana
- Mrs. Marie-Noelle Yakubu – Founder & CEO, Marie Noelle Spa
- Ms. Valerie Lawson – Makeup Artist & Industry Professional
- Ms. Violet Awo Amoabeng – CEO, Skin Gourmet
- Ms. Siran Mahama (Esq.) – Legal Practitioner & Founder, Reviv Ghana
- Dr. Sandra Esi Odonkor – Founder & CEO, Everything Beauty GH
- Ms. Tina Yirenkyi – National President, Ghana Hairdressers and Beauticians Association (GHABA)
- Mr. Stephan Eyeson – Founder of Safiyo AI and Data on Africa
Together, the Chair and members of the Steering Committee will provide strategic guidance and contribute their diverse expertise towards shaping the research framework, identifying key priorities and ensuring that the Ghana Beauty & Wellness Report is grounded in credible data, relevant industry insights and a broad range of stakeholder perspectives.
The team will ensure that the Report is developed through a credible, inclusive and multidisciplinary process, reflecting the realities, opportunities and future potential of Ghana’s beauty and wellness sector.
KEY AREAS OF DISCUSSION
The Stakeholder Technical Workshop provided an opportunity for participants to discuss and identify key areas that should inform the Report, including:
- The size and structure of Ghana’s beauty and wellness industry.
- The industry’s economic contribution and employment potential.
- The number and profile of businesses and practitioners operating within the sector.
- Skills development, training and professionalisation.
- Standards, regulation and certification.
- Access to finance and investment.
- Local manufacturing and value addition.
- Consumer behaviour and market trends.
- Opportunities and Challenges affecting industry growth and competitiveness.
- Policy recommendations and strategies for sustainable sector development.
Participants also shared sector-specific perspectives and recommendations that will contribute to the development of the Report’s research framework and implementation roadmap.
NEXT STEPS
Following the successful workshop, the Steering Committee and research team will proceed with the refinement of the research framework, identification and collection of relevant data, stakeholder consultations, analysis and compilation of the Report.
Makeup Ghana is, therefore, calling on businesses, brands, institutions, development partners, financial organizations and individuals who believe in the future of Ghana’s Beauty and Wellness industry to support the successful completion and publication of the Report.
Organizations interested in supporting the initiative through advertising, sponsorship, partnerships, data contributions or other forms of support are encouraged to engage with Makeup Ghana.
The success of the Report will depend on the collective commitment of stakeholders to documenting the industry, generating credible data and creating a stronger foundation for its future development.
Makeup Ghana remains committed to advancing the professionalization, recognition and sustainable growth of Ghana’s Beauty and Wellness industry and looks forward to sharing the findings of this pioneering Report with the nation.