In a world where fashion is often defined by what is trending, there is something compelling about pieces that stand apart. Pieces that carry a sense of individuality, reflect the hands that created them, and offer something beyond the familiar. At Pure Luxury Emporium, this appreciation for distinction is at the heart of its identity.
Located in East Legon, Shiashie, Accra, Pure Luxury Emporium is a fashion and lifestyle concept store bringing together clothing, jewelry, and accessories under one roof. Founded by Nana Afia Konadu Barima, the store brings her existing brands, Pure Luxury Jewelry and Luxury Looks, into one curated retail space, building on more than 15 years of experience in the fashion and accessories business.
In recognition of her creative contribution to fashion and accessory design, Nana Afia Barima was named Accessory Designer of the Year at the 2018 Kumasi Style and Fashion Awards, a milestone that reflects her longstanding commitment to distinctive design.
For Nana Afia, the journey has always been driven by an appreciation for unique finds, natural aesthetics, and the value of Made-in-Ghana products. This personal affinity has gradually evolved into a brand identity centered on distinctive African pieces that offer a luxurious expression of personal style.
What sets Pure Luxury Emporium apart is its approach to selection. Rather than stocking large quantities of the same designs, the store prioritizes limited pieces, offering customers an opportunity to discover styles that are less commonly found. It is an approach that speaks to women who value individuality and prefer their wardrobes to reflect personal taste rather than passing trends.
The collection moves across several expressions of style, from maxi dresses, tops, and African prints to beaded necklaces, waist beads, anklets, slippers, and bags. Each category contributes to a selection that brings together fashion and accessories with an appreciation for detail and distinctive design.
Jewelry and beadwork, however, offer a closer look into the creative heart of the brand. Handmade by Nana Afia and her team, the pieces feature carefully selected beads, pearls, and shells, thoughtfully brought together to create distinctive designs. While materials are sourced locally in Ghana and from international markets, the creative direction and craftsmanship give each piece its own character.
For Nana Afia, design is often an intuitive process. Inspiration comes in the course of working, with ideas taking shape spontaneously as she experiments with different materials and combinations. It is this freedom of creation, supported by an eye for detail and considered finishing, that gives the handmade pieces their individual appeal.
There is also a wider story in what Pure Luxury Emporium represents. As appreciation for African-made fashion and locally driven creativity continues to grow, brands that invest in handmade production and distinctive design contribute to a richer fashion landscape. Pure Luxury Emporium is part of this conversation, bringing Ghanaian craftsmanship into a contemporary retail experience while celebrating the appeal of owning something thoughtfully made.
With ambitions to expand internationally and collaborate with other creatives, the brand is looking towards a future that takes its distinctive approach to fashion and craftsmanship beyond Ghana.
At Pure Luxury Emporium, luxury is expressed through individuality, thoughtful selection, and the beauty of handmade creation. For the woman who appreciates pieces with character and prefers a style that feels distinctly her own, it is a space worth discovering.
Discover Pure Luxury Emporium, located at East Legon, Shiashie, Accra and on Instagram & TikTok: Pure Luxury Emporium Contact: 02433663628