“Support local.” “Buy Made in Ghana.” These calls have become mantras in recent years as fashion consumers across Africa embrace homegrown talent. Ghana’s fashion scene, in particular, has blossomed—with brands that blend culture, craftsmanship, and creativity in exciting ways. But with this rise has come a recurring question, especially among Ghanaian consumers: Why is Made in Ghana fashion so expensive? And more recently: Are all the price tags really justified?
Let’s unpack both sides of the story
Yes, There’s a Good Reason for the Price Tag
To begin with, many ‘Made in Ghana’ fashion brands may earn their high end pricing. Here’s why:
1. Small Batches, High Costs
Local designers often produce in limited quantities. Without large-scale production, the cost per item is naturally higher. There are no bulk material discounts or large factories—just small studios with a focus on craftsmanship.
2. Imported or Specialized Fabrics
Even with Ghana’s rich textile heritage, many designers use imported materials or in some cases premium local fabrics like the handwoven kente, which are costly to produce. When a fabric alone can cost more than a mass-market outfit, the final price is bound to rise.
4. Infrastructure Costs
From cost of electricity and rent to customs and logistics, doing business in Ghana isn’t cheap. Designers absorb these expenses—so do their price tags.
5. Time, Skill, and Identity
Made in Ghana fashion often carries unique design signatures: hand-beading, custom dye techniques, tailored fits, cultural storytelling. That takes time and talent—both of which deserve compensation.
But Here’s the Catch: Not All Prices Reflect True Value
While many brands are justifiably priced, there’s a growing concern in the industry—and among consumers—that some are taking advantage of the “Buy Ghanaian” movement without matching it with quality, craftsmanship, or consistency.
1. Luxury Pricing Without Luxury Standards
Slapping a high price on a dress doesn’t make it luxury. A true premium product should deliver on design, material, construction, and brand experience. Unfortunately, some brands are pricing based on trends rather than substance—leaving customers feeling shortchanged.
2. Inconsistent Finishing and Quality
We’ve all seen it—beautiful designs that don’t hold up to wear, stitching that unravels, sizing that’s unpredictable. When quality control is inconsistent, but pricing mimics global luxury brands, it raises valid questions.
3. Hype Over Value
Social media has played a big role in shaping fashion narratives. While it’s a powerful tool for exposure, it can also create an illusion of exclusivity or “worth” that doesn’t always match reality. Visibility shouldn’t replace value.
Where Do We Go From Here?
This isn’t a call to discredit the pricing of Made in Ghana fashion. Many brands are doing the work—investing in artisans, improving quality, building brand stories that are globally competitive. But the market must also hold space for constructive accountability.
As consumers, we should continue to support local fashion, but also ask better questions:
• Is this price reflective of the craftsmanship?
• Does the finish match the promise?
• Is the brand investing in people, not just image?
And for designers, the challenge is clear: if you’re going to charge premium prices, deliver premium value—consistently.
Pride and Precision Can Coexist
Made in Ghana fashion is worthy of celebration—and fair pricing. But trust is the fabric that holds this ecosystem together. Let’s build an industry where passion, pricing, and performance are aligned. Because when we get it right, everybody wins: designers, artisans, and the fashion lovers who proudly wear their culture on their sleeves.
Picture Source: Ebonee Davis