LYVV Cosmetics has unveiled broadcaster, Berla Mundi as its new brand ambassador.
LYVV Cosmetics is a sustainable beauty brand launched in Dakar in 2015 and later the headquarters was moved to Accra in 2017. It manufactures organic beauty products for women of colour, from makeup to natural skincare products. The cosmetic brand sources its ingredients from local farms in West Africa.
To enable women of colour to embrace their beauty, the brand aims to provide high-quality items. Most of Lyvv Cosmetics’ customers are based in Africa and the African diaspora community. The brand is distributed via retailers in Senegal, Ghana, Canada, the US, and France. Its website also offers international shipping.
The brand is owned by Senegalese entrepreneur, Victorine Sarr Awuah who has been in the business world for +8 years, gaining experiences from companies like L’Oréal and Apple.
After weeks of teasing its customers on Instagram, it finally announced the media maven Berla Mundi as its new brand ambassador in an Ad campaign posted on October 25, 2023, on Instagram.
You waited… and now we’re keeping our side of the bargain! We’re thrilled to announce our new brand ambassador, @berlamundi; the perfect embodiment of our values as a brand and business. We’re excited about this partnership to launch our latest product, the @lyvvcosmetics Exfoliating Cream Mask. This is our most innovative product yet, and we can’t wait for you all to try it! Stay tuned for more updates and to learn more about why our new Exfoliating Cream Mask is the perfect fit for your skincare collection.”
Thelma Quainoo is my name, and my pen name is Miss Anowaa. My zodiac sign is Aries, and that alone will tell you I am a bubbly soul. A writer and an aspiring public relations practitioner. Find me on IG as @miss_anowaa. #beyouloveyou