Each year, the beauty industry grows in value and in trends, forcing all involved to adapt as early as they can or phase out.
In Ghana, one of the well-known beauty entrepreneurs is Sacha Okoh, founder and CEO of So Aesthetics, a brand she founded over a decade ago.
SO Aesthetics is an African Luxury brand that features a wide range of products ranging from primers, lipsticks, lip-glosses, eyeliners and eyebrow pencils, brushes to sponges.
Recently, the brand celebrated its 14th-year anniversary dinner which also coincides with the Sacha Okoh’s birthday.
The event saw some of the leading beauty bloggers, entrepreneurs, and content creators present. in attendance, were Rebecca Donkor, CEO of Makeup Ghana, Akai Kotei, Jessiscah, Gilbert Asante, Julee, Asare Prince Makeup Artistry, Shim Dharren, Golden Elan, Hamdiyaa Hamid, Faith Senam, Lerny amongst others.
Sacha used the opportunity to thank her team for pulling off the event and all present for honoring their invitation and shared light on the brand’s SO Charity project for the deaf and blind which is to help raise awareness for the deaf and blind in Ghana and help them feel a sense of belonging to the society.
Check out some photos from the event below.
Photocredit: SO Aesthetics