LuLu Lingerie Launches in Ghana with Store Opening in Osu

by Editor

LuLu Lingerie Limited is the creator and marketer of LuLu®, West Africa’s first innerwear destination for all shapes and sizes. LuLu provides men, women, and kids quality name brand innerwear in an assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.

Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform. LuLu stores sell bras, panties, shapewear, men’s underwear, men’s undershirts, children’s underwear, socks, T-shirts, and other activewear in Nigeria. The company sells more units of intimate apparel than any of its competitors, thus redefining this category of the retail market in Nigeria, the largest economy in West Africa.

LuLu store is open at Osu Accra. The 46square meter retail store is opened, in the heart of Osu, Accra. This upper-level store to Belinda Baidoo fashion Boutique features contemporary architecture and opposite, The Buka restaurants.

LuLu Lingerie is equipped with custom-made fixtures and fittings, a spacious dressing room, as well as a projection installation featuring exclusive brands. LuLu offers a wide array of customer services, including professional bra fitting and a service that educates customers on unfamiliar brands that offer design elements and fit to which they have not previously been exposed. The depth of brands enables LuLu’s customers to make informed decisions on what works best for them in terms of size, style, fit, design, fabric, and price.

Positioned as a pioneer and category leader in the intimate apparel industry in West Africa, the company will open additional stores over the next 36 months to cater to the growing demand for quality innerwear at mass-market prices.

LuLu is also available for online shopping at

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