Glitz Africa fashion week is arguably one of the biggest fashion events in Ghana. Last week the 10th edition of the event themed “Creativity & Sustainability” took place, and we can boldly say it was evrything in between exciting, and interest-piquing. The fashion week started on 19th October 2022 and ended on 23rd October 2022. Each day was marked with an activity for fashion industry aficionados in Ghana and across the continent.
The first day was an influencers’ brunch sponsored by Glitz Africa at the Treehouse in Nyaniba Market, Osu, where several social media influencers were in attendance, like the likes of Misjulee, Ekow Barnes, Soafrican, Ms. Juu Boamah, Debbie Beeko, Wesley Kesse and many more. The conversation was centered around Influencers’ contributions to fashion’s originality and sustainability.
The second day was the Beauty Forum, which took place at East Legon, the Under Bridge. The beauty forum featured live demonstrations from cosmetic to hair installations. The winner of the GHC 10,000.00 cash award in a creative beauty pitch competition organized in collaboration with Pitch Better Africa was Eyifah Beauty. There was an open discussion with speakers and visitors on beauty and aesthetics.
The following individuals spoke at the forum: Melody Owusu, founder of MelzBeauty Lashes, Mya James, CEO of Thrive 7 Wellness Corp., Mybritt Aidoo, owner of Beauty bar NLD, Asare Prince, makeup artist for Asare Prince Beauty, Akai Kotei, creator of beauty content, Vincentia Ocloo, founder of Viola Beauty, Emily Bodom, owner of Enhance by EB, Angela Attoh, of Fulfilled (Co-owner, Nuhair).
The hosts for the forum were Mami Gyamfua Yeboah, founder of Oh My Hair, and Andria Asare Adjei, founder of Kannis Beauty in the UK.
The third day was a Sustainable Fashion Show, which featured sustainable designs by African young designers like Hazza, Zakiyya Mahama, Amin, Kofi Maako, and Ajepomaa Gallery, which was held at the Nubuke Foundation.
The fourth day had two events slated, the first event was the Business of Fashion Seminar which was held at the Grand Arena, Accra International Conference Centre. Three-panel discussions on brand marketing in the digital age were moderated by Chrystal Kwame-Aryee, a professional MC and broadcast journalist, and featured Stefania Manfreda (Founder, Lokko House), Daniel Sarpong (Global Sales Coach), and Owusu Marfo (Head of Uber Experience & Marketing, Hubtel).
With Helen Appiah-Ampofo (TV & Radio Broadcast Presenter) serving as the moderator, there was a second conversation with Deladem Ephraim-Etsy (Fashion Consultant) and Percy Nii Okine (Founder & Creative Director, N3D Studios) on the subject of “Digital fashion: is this the biggest trend?” The third panel, which covered the subject of “Psychology of fashion – how to gain brand loyalty,” was moderated by journalist and TV host Dela Michel and featured Kwasi Kyei Darkwah MA, AVP (Media, Brands & Culture Expert), Mellisa C. Kpobi (Sales Strategist), and Elikem Kumordzie (Fashion Designer). Kofi Adjei, the product manager for Hubtel, also had a Hubtel moment during which he instructed the in-attendance guests on how to utilize the Hubtel app.
The main event which was the fashion runway show was all glitz and glamour as expected. The fashion night was blessed with incredible models who walked amazing designs from designers like Design Shark, Reeya Swim, Aviella et Mondroit, Clemas, Kwelaku, Elikem Kumordzie, Pills & Pozin, Moon By Me, Jants Collection Mades Luxury, Mariya Sanusi, Ejiro, Attoh Andoh, Sima Brew, Telvin Nwafor, Nyonuvi, Konye, and Ugo Monye were among the designers who displayed their collections that night at the main GAFW show.
The last day of the fashion week was a star-studded evening with the Nigerian bespoke designer Atafo Official at The Lotte, Cantonment, where guests were treated to an exclusive presentation of his line.
Of course, there was an after-party called Fashion Night Out that took place at Front Back to cap off Glitz Africa Fashion Week 2022.
Written by Miss Anowaa
Thelma Quainoo is my name, and my pen name is Miss Anowaa. My zodiac sign is Aries, and that alone will tell you I am a bubbly soul. A writer and an aspiring public relations practitioner. Find me on IG as @miss_anowaa. #beyouloveyou