Ghana’s first indigenous textile brand, GTP, has relaunched to become a premium fashion brand.
The announcement took place at the GTP Factory premises, where over twenty-five (25) looks were outdoored at a fashion show to mark the brand’s new beginning.
Fatoumata Doro, Managing Director, GTP, shared how the repositioning exercise will guarantee customer satisfaction. She said, “As a group, we are very excited about the business outlook after the repositioning as it will give us the opportunity to do more for our loyal customers. We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready-to-wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.”
“Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added
The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors, and waste management programmes.
Martha Ankomah, brand Ambassador for GTP, was also present and shared her commendations for the new change she’s experienced with the brand and called on all to support the brand into becoming the global brand it ought to be.
As announced, it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer. The announcement was made at the official unveiling of the new GTP Brand and its tagline “Life. Styled” at a ceremony in Accra.
Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life,” we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class, and exclusivity, which are attributes that premium people are passionate about.”
GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched unto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.
Among others present were the Staff of Tex Styles Ghana Ltd, Beauty Queens, Trade Partners, Industry Personalities, Fashion influencers, and the media.
Check out photos from the event below: