Emerging fashion brand Cassie Daniels has been selected to replace Edjeani as the new winner for the 2022 e’april PR Makeover Project.
Following some unfortunate incidents, e’april PR has had to disengage the earlier announced winner of the PR Makeover project. The team re-assessed all entries and decided to select Cassie Daniels to take up this opportunity.
e’april PR believes Cassie Daniels has potential and, with the right Public Relations support, would be able to build a sustainable and thriving brand, increase brand awareness and improve its reputation.
The PR Makeover Project selects an emerging brand and offers tailored PR Services ‘for free for a year. The Makeover Project is giving the young creative fashion brand Cassie Daniels an opportunity to experience the importance of incorporating PR into its overall brand strategy.
Cassie Daniels gets a complete PR makeover, which encompasses revising the brand and founder profile, creating a practical communications strategy, managing their image online, securing press features, media training, and handling brand communications, amongst others.
e’april PR has also collaborated with PurpleComms to offer Influencer Marketing consultancy during the period.
Cassie Dainels specializes in ready-to-wear women’s apparel with unique fabrics and fulfilling custom bespoke orders since starting in 2019.
CEO of Cassie Daniels, Miss Daniels shared her excitement “As the winner of the E’April PR Makeover Project, I wish to express my utmost gratitude and appreciation for this huge opportunity given to my brand Cassie Daniels. Over the years, my fashion brand Cassie Daniels has struggled in getting massive sales as a result of lack of good PR and Marketing strategies which motivated me to participate in the E’April PR makeover Project. Being the winner now gives me so much hope for the brand’s growth. Thank you so much for the great opportunity given to Cassie Daniels fashion brand.”
Ms Faith Senam, CEO of e’april PR also shared that “We’re pleased to have identified a new winner for this project. Our company has long held the belief that businesses have undervalued the significance of public relations. Through this project, we would provide Cassie Daniels with the chance to see firsthand how PR can enhance their reputation, position their brand in a distinct way, and introduce them to the appropriate audiences and targets.”
e’april PR has been in existence since 2012 with a focus on providing customized and well-tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals successfully.