Fashion Designer Deladem Laetitia Midekor has emerged winner of the 2022 Vlisco Fashion Fund held at the Pearly Gate Gardens in East Legon.
As the overall winner, she receives an investment fund of 5000 euros for her fashion business (Maison Midekor) and an all-expense paid trip to the Netherlands for a 2-week Masters Couture Training. The second and third winners, Austin Nortey and Rukaya Halidu, also receive 3,000 euros and 2,000 euros, respectively.
Speaking at the awards event, the MD of Vlisco Ghana, Fatoumata Doro, mentioned, “For over 170 years, the group Vlisco has positioned itself as a benchmark for fashion and luxury in Africa.
Well established in the west and the center of the African continent with its four brands, Vlisco, Uniwax, Woodin, and GTP, the company has an ESG (Environmental, Social, and Governance) commitment which is ‘’Doing the best we can with the people of Africa’’.
Through this commitment, Vlisco Group is collaborating with its African ecosystem to sustainably create win-win relationships. We have materialized this commitment via 15 ESG initiatives built under 7 of the UN Sustainable development goals, which are: quality education, reduced inequality, responsible consumption and production, gender equality, decent work and economic growth, climate action, peace justice, and strong institution.
€7.3M is being committed towards these 15 initiatives for the next 5 years across the countries, including Ghana. This is an increased expenditure toward our social commitments
In all, over 400 applications were submitted, after which 15 candidates were shortlisted for a sewing test and an interview stage with the judges. The three (3) finalists were selected and given 5 Vlisco fabrics each to create designs and showcase to the judges and at the awards night.
This year’s Vlisco Fashion Fund jury includes Eugenia Tachie-Menson, 2014 Vlisco brand ambassador and founder of Young Educators Foundation, organizers of the Scripps Spelling Bee. Sumaiya Dzietror, co-owner and Creative Director of the renowned Ghanaian fashion house Pistis Ghana, and Faith Senam Ocloo, a Public Relations Expert, Founder of Women In PR and E’ April; a PR agency focused on supporting SMEs in the fashion, beauty, and lifestyle industry.
The “African Luxury” themed event was hosted by media personality Chrystal Aryee and was well attended by the Staff of Vlisco, trade partners, industry players, the media, and fashion enthusiasts. Here are some photos from the event: