Ghana’s Duaba Serwa and Nigeria’s Fruché have been announced as part of ten diverse apparel and accessory brands to be showcased at a Paris Fashion Week (PFW) showroom hosted by the Folklore Connect.
The Folklore Connect, a premium B2B wholesale platform to discover, connect with, and shop diverse brands from around the world, will make its PFW debut after a successful showroom event at the just-ended New York Fashion Week.
The Paris showroom hosted by the Folklore Connect, which will run from 26th-27th September, will feature 10 Black and African designers from Ghana, Nigeria, Columbia, Côte d’Ivoire, New York, and London.
The showroom will be held near the Palais Royale, the former French royal palace located in the area of the 1st arrondissement. It will be open to buyers, fashion stylists, and the media.
The fashion brands set to be featured for this showroom include:
Duaba Serwa is a Ghanaian Fashion brand known for its signature origami folds, triangular pleating, and smocking to create stunning pieces that combine complicated details, tactile textures, and structural construction. Duaba Serwa uses luxurious fabrics and a vibrant color palette.
Wanda Lephoto is a South Africa-based Ready To Wear Menswear brand that redefines luxury clothing using the plurality of culture, tradition, identity, and history through storytelling as a way to create new worlds of beauty in fashion. Wanda Lephoto offers fashion-forward pieces such as suits, outerwear, casual tees, and collared shirts that tell modern African stories.
Cynthia Abila is a Nigerian-based womenswear fashion brand that expresses African heritage and culture with modern clothing. From tailored separates and occasion dresses to smart jumpsuits, each Cynthia Abila piece is designed with the modern woman in mind.
BruceGlen is a Los Angeles-based fashion brand founded by the identical brothers Bruce and Glen Proctor, who honed their skills at brands such as House of Dereon before launching their own in 2019. The design duo has since established its signature aesthetic with the use of bright-colored, metal hardware and mixed patterns.
Kente Gentlemen is an Abidjan-based contemporary fashion brand with a focus on durability and ethical production. The brand works with local artisans and tailors to create collections at its in-house atelier. Kente Gentlemen offers a wide range of hand-dyed cotton shirts sleek overcoats and its signature striped Baba and Soke suit.