We have seen celebrities feature in top-charting movies, intrigue us on radio and television, captivate us with their catwalks on the runway, and attract millions of followers on social media. More impressively, many double as entrepreneurs, having launched their very own fashion, beauty and lifestyle businesses.
Interestingly, the traction and grace that comes attached to celebrities give them a foothold in the unforgivingly competitive business world. But that’s not all they require to sustain their businesses. Half the time, most celebrity businesses take off smoothly and end up folding after a year or two. Running a successful business requires a well-thought-out, long-term business strategy, whether you are a celebrity or not. Without a strong business strategy, a celebrity business may end up on the tall list of failed celebrity businesses, and that’s a topic for another day.
Here are six thriving celebrity fashion and beauty enterprises you should know of.
Nineteen57 Africa
Nineteen57 Africa is a luxury men’s wear brand owned by Kofi Okyere Darko(KOD), a seasoned broadcast journalist. The Nineteen57 fashion brand is well known for creating dashing menswear across the globe. We have spotted the likes of the music legend Pat Thomas, Kwabena Kwabena, Stephen Appiah, and others wearing the brand Nineteen57 Africa.
Belinda Baidoo Boutique
The Belinda Baidoo Boutique is owned by Ghanaian supermodel Belinda Baidoo, who has graced many International fashion runways and covers. The luxury boutique is an all-inclusive brand with apparel for men, women, and kids in all sizes. BB boutique is known for selling classic made-in-Ghana clothes globally. You would see the likes of Bozoma Saint John wearing outfits from BB boutique.
Kinky Matters
Kinky Matters is a handmade hair and skin care product, and it was founded by the award-winning actress Lydia Forson and her mother, Mrs.Janet Forson. The brand Kinky Matters’ background story is as beautiful as the product’s package. The brand has a range of products that serve its customers’ needs, and we have seen reviews from hair enthusiasts like Maame Cerwah on youtube.
Beauty By Fella Makafui
A makeup brand owned by actress and social media influencer Fella Makafui. The beauty brand by Fella Makafui started with eyelashes and now sells a wide range of makeup products and accessories. Judging from reviews on social media, the brand certainly meets the standards of not just customers but beauticians across the globe.
Lure By Salma
Lure is a clothing brand owned by actress and entrepreneur Salma Munim. The clothing brand is known for enticing its customers with the trendiest collections that come in pastel and earthy colors to embrace the beauty of the modern-day African woman. And the brand has something exquisite for all sizes. We have spotted the likes of Naa Ashorkor and Nancy Isime slaying in Lure by Salma.
Djouldé
Djouldé is a made-in-Ghana and ready-to-wear fashion brand owned by supermodel Julee Djouldé. The ready-to-wear clothing brand is focused on producing sustainable, fashionable collections for its shoppers. We have seen the likes of Joselyn Dumas wearing Djouldé.
Written by Miss Anowaa
Thelma Quainoo is my name, and my pen name is Miss Anowaa. My zodiac sign is Aries, and that alone will tell you I am a bubbly soul. A writer and an aspiring public relations practitioner. Find me on IG as @miss_anowaa. #beyouloveyou
1 comment
Great piece. It would be nice to also delve deeper into some of the lessons that have kept them going. Because alot of them too started and failed.